Confidential · Q3 2026 · v2.4
Executive Summary & Investment Memorandum
SimLeague HQ — Hardware-Agnostic Golf Simulator League Management
1. Executive Overview & the "Utilization Chasm"
Indoor golf has boomed, but its economics are lopsided. More than 3,300 US commercial simulator venues fill bays on Friday nights and weekends, yet operate at <41% weekday capacity. Monday through Thursday, expensive hardware sits idle.
Leagues are the proven fix — recurring, pre-paid, social — but running them today means spreadsheets, incompatible simulator software and manual scorekeeping. SimLeague HQ turns any venue, on any hardware, into a league operator in minutes.
2. Core Platform Pillars
- Hardware-Agnostic Screen OCR — snaps end-of-round scorecards from Trackman, GSPro, Foresight, Uneekor and Full Swing.
- The Sim-Index Handicap Normalizer — a fair indoor handicap that corrects for hardware and course differences.
- Zero-Config Lounge TV Mode — live leaderboards on any bar TV via a single URL.
- Automated Make-Up Sessions — missed rounds auto-rescheduled into off-peak bay slots.
3. Market Size & TAM
Global Facilities
8,500
SAM ($199/mo)
$20.3M
SOM (10%)
$2.02M ARR
8,500 facilities × $199/mo × 12 = $20.3M SAM · 10% capture = $2.02M ARR
4. Tiered SaaS Model & Unit Economics
| Tier | Price | For |
|---|---|---|
| Starter | $99/mo | Single venue, 1 league |
| Pro Lounge | $199/mo | Unlimited leagues + TV Mode |
| Multi-Venue Enterprise | $399/mo | Chains & franchises |
Blended CAC of $450 with an LTV/CAC > 4.5x.
5. 3-Year Financial Projections
| Year | Venues | ARR |
|---|---|---|
| Year 1 | 65 | $130k |
| Year 2 | 240 | $520k |
| Year 3 | 680 | $1.55M |
6. Defensibility & Moats
- Proprietary multi-vendor Screen OCR templates.
- Sim-Handicap data retention — players' indoor handicaps live in SimLeague HQ.
- Multi-season player stats create switching costs for venues and players alike.
7. Strategic Acquirer Profiles
Golf Genius
Extend tournament software into indoor venues.
Club Caddie / Jonas
Add league ops to venue & club management.
Trackman
Cross-hardware reach beyond its walled garden.
NBC Sports Next
Indoor golf data and engagement for GolfNow ecosystem.